Hold On is taken from Albertine Sarges' 'Family of Things' EP - http://ffm.to/asholdon
On the EP, Albertine Sarges - the Berlin-based multi-hyphenate creative talent - plumbs new depths of unadorned and often self-confessional emotion. Don’t assume that these are necessarily gloomy or unpleasant responses, rather we are presented with realistic feelings and ideas that are rarely put into words and music.
‘Family Of Things’ is an exploration of messy real life: which is typified in new track ‘Hold On’ which delves into Albertine’s nicotine addiction, imploring her (and the listener) to hold on and keep fighting.
“As we are living in a world that accelerates into unbearable contradictions and doom, many of us look for ways to stop the pain. For many its drugs, for others, its food, sex, work, you name it. I have been addicted to nicotine since I was 13. Nicotine is a slow killer and is still quite acceptable in Germany.” Sarges says. “I can tell you that the experience of not having free will when it comes to the consumption of something that destroys you, is devastating. So this song is for me, to continue the fight, and it is for everyone else, who is addicted. Everyone who is fighting an addiction is a hero to me, and I wish this to be heard loud and wide!”
The video is a remarkable (and hilarious) depiction of Albertine embodying the marketing lie of the Marlboro man. “In my story he is fighting his addiction, caught in a human sized cigarette package.”
Director & Editor: Lo Selbo
DoP: Max Hilsamer
Creative Direction & Styling: Roman Ole
Colorist: Thomas Gill
Set Assistant: Amande Dagod
Special thanks to Kristin and her beautiful "Di Sogno", Dandy Deniz, Anna Lauenstein, Christho and Brigitte, A-Okay Management, Moshi Moshi Records.
Music:
Music and Lyrics written by Albertine Sarges
Produced by Lo Selbo and Albertine Sarges
Mixed by Max Rieger
Mastered by Norman Nitzsche
Performed by Albertine Sarges (vocals, guitar, keys)
Lo Selbo (guitar, bass, keys, vocals)
Marcel Römer (drums)
Lisa Baeyens (vocals)
Connect with Albertine Sarges -
Instagram: https://www.instagram.com/albertinesarges/
Facebook: https://www.facebook.com/AlbertineSarges/
Spotify : https://open.spotify.com/artist/1bo2PjIgDEptAlEzxyOIuX/about
Apple Music: https://music.apple.com/fr/artist/albertine-sarges/646201435?l=en
Website : https://albertinesarges.com/